E-mail newsletters proliferate
Howard Lake | 30 March 2003 | News
2003 is the year of the voluntary sector e-mail newsletter. Indeed, it is the year of the voluntary sector HTML e-mail newsletter.
Several years after most organisations acquired a Web presence, the awareness that communicating directly with donors, supporters or clients via e-mail is not only possible but also low-cost and very effective has borne fruit.
First edition HTML e-mail newsletters that UK Fundraising has received recently include the Directory of Social Change's "DSC e-news" (isn't the 'e-' prefix a little unnecessary if the content of the publication is not related to matters electronic?), Think consultings solutions' "Think on", Comic Relief's "Red Nose News," and CAF's "AllAboutGiving News."
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To be fair, UK Fundraising has only this year switched to publishing its free fortnightly e-mail newsletter UK Fundraising News in HTML format, but we did at least publish it in plain text e-mail for two years before that.
Find out how to subscribe to UK Fundraising News:
www.fundraising.co.uk/user/register
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.