National Blood Service selects Kitcatt Nohr for direct marketing account
Howard Lake | 29 November 2002 | News
Creative agency Kitcatt Nohr Alexander Shaw is to help The National Blood Service (NBS) use direct marketing to secure more regular blood donors.
Only two million adults give blood regularly in the UK, just 6% of the people who could donate. The NBS will build on its “Do something amazing” advertising campaign that ran earlier this year and use a more integrated direct marketing strategy. It will focus on persuading those already on the NBS database to give blood more often.
The pitch process was handled by COI Communications and Kitcatt Nohr beat other agencies including Partners Andrews Aldridge.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.