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Anderson Manning Associates wins NCDL outbound calling contract

Howard Lake | 31 October 2002 | News

Northern Ireland-based direct marketing agency Anderson Manning Associates has been awarded the National Canine Defence League’s (NCDL) Sponsor A Dog outbound calling contract.

The contract will cover a variety of campaigns including all lapsed reactivation, upgrades and a rolling programme of reminder calls to ‘Sponsor a Dog’ enquirers.

The calling will be integrated with NCDL’s DRTV campaign and sponsors will be encouraged to donate through ‘paperless direct debits’.

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“This is a very significant contract win for us”, said Fintan Bradley, Director of AMA Charity Services, “and one that firmly places AMA as a credible alternative to the more recognised but expensive telemarketing agencies.”

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