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YMCA England plans direct marketing initiative with The Domain Group

YMCA England plans direct marketing initiative with The Domain Group

YMCA England is planning a new set of direct marketing initiatives ranging from new donor recruitment to cultivation as part of the development of its marketing programme.

YMCA England’s Direct Marketing Manager Catherine Lawson said: “YMCA England has a really difficult task of communicating the important work we do in local communities in a simple and compelling way. We need to test and define our core proposition to establish the strongest direct marketing messages to raise income. Domain is committed to helping us achieve this objective.”

Over 150 YMCAs around the country will benefit from this work. The agency will produce its first work for YMCA England in late autumn, on a homelessness appeal.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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