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Charity direct mail increases by 5%

Charity direct mail increases by 5%

Charities sent about 266 million items of direct mail in 2001, a five per cent increase on the previous year.

According to the Direct Mail Information Service, charities’ accounted for 7.2% of all consumer direct mail by volume in 2001. This was more than utility companies (5.6%). The charity sector ranked fourth by volume, behind the financial sector (35.3%), mail order firms (13.6%) and store card providers (9.9%).

Read “Charity use of direct mail up by five per cent” at Professional Fundraising.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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