Charity direct mail increases by 5%

Howard Lake | 18 September 2002 | News

Charities sent about 266 million items of direct mail in 2001, a five per cent increase on the previous year.

According to the Direct Mail Information Service, charities’ accounted for 7.2% of all consumer direct mail by volume in 2001. This was more than utility companies (5.6%). The charity sector ranked fourth by volume, behind the financial sector (35.3%), mail order firms (13.6%) and store card providers (9.9%).

Read “Charity use of direct mail up by five per cent” at Professional Fundraising.

• Institute of Fundraising aims to protect charities' revenue from lotteries (18 September 2002)
  
• Compleat Angler fundraising software now available for free (18 September 2002)
  
• YMCA England plans direct marketing initiative with The Domain Group (18 September 2002)
  

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.