Muscular Dystrophy appoint bluefrog to handle creative programme
Howard Lake | 15 August 2002 | News
Agency bluefrog has been given the task of recruiting 1,000 cold donors in three months through a face-to-face recruitment campaign.
Muscular Dystrophy has appointed bluefrog to handle their face-to-face recruitment process with a target to recruit over 1000 people in three months.
bluefrog, specialists in charity advertising and fundraising specifically targeting young adults, will be responsible for the recruitment of new donors, increasing understanding and raising awareness for the condition. bluefrog have developed an interactive pack providing details, information and facts about Muscular Dystrophy.
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In order to research the campaign, bluefrog staff have, not only conducted in depth research, but visited homes of sufferers, spent time with their families and met key hospital workers.
bluefrog has helped 20 of the UK’s leading charities, including ChildLine, ActionAid, Mind and RNLI with a number of creative campaigns resulting in the recruitment of over 50,000 new donors in the young adult market last year.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.