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Muscular Dystrophy appoint bluefrog to handle creative programme

Muscular Dystrophy appoint bluefrog to handle creative programme

Agency bluefrog has been given the task of recruiting 1,000 cold donors in three months through a face-to-face recruitment campaign.

Muscular Dystrophy has appointed bluefrog to handle their face-to-face recruitment process with a target to recruit over 1000 people in three months.

bluefrog, specialists in charity advertising and fundraising specifically targeting young adults, will be responsible for the recruitment of new donors, increasing understanding and raising awareness for the condition. bluefrog have developed an interactive pack providing details, information and facts about Muscular Dystrophy.

In order to research the campaign, bluefrog staff have, not only conducted in depth research, but visited homes of sufferers, spent time with their families and met key hospital workers.

bluefrog has helped 20 of the UK’s leading charities, including ChildLine, ActionAid, Mind and RNLI with a number of creative campaigns resulting in the recruitment of over 50,000 new donors in the young adult market last year.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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