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Depaul Trust to air first interactive TV advert

Howard Lake | 21 July 2002 | News

A homelessness charity will be the first organisation to launch an interactive TV advert next month.

The two-minute advert will encourage the audience to decide how a fictional teenager Paul should react. Whichever option the audience chooses, Paul eventually ends up in the same position – homeless and begging.

The advert will run on Kingston Interactive Television (KIT) in Hull from 16 August.

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