Depaul Trust to air first interactive TV advert
Howard Lake | 21 July 2002 | News
A homelessness charity will be the first organisation to launch an interactive TV advert next month.
The two-minute advert will encourage the audience to decide how a fictional teenager Paul should react. Whichever option the audience chooses, Paul eventually ends up in the same position – homeless and begging.
The advert will run on Kingston Interactive Television (KIT) in Hull from 16 August.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.