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Legacy campaigns must be culturally sensitive

Howard Lake

Howard Lake | 11 July 2002 | News

Legacy fundraisers need to adopt a more culturally sensitive approach, argues legacy expert Richard Radcliffe, in order to secure legacy income from a wide range of ethnic and cultural groups.

Radcliffe, chairman of legacy consultants Smee & Ford, will present research supporting his contention at next week’s Institute of Fundraising convention. For example, he states that “first generation Muslim men will generally not write wills, relying instead on their son to carry out their wishes.”

Read Charities warned over cultural insensitivity by Patrick McCurry at SocietyGuardian.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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