Imitation is…
Howard Lake | 8 July 2002 | News
Savvy charities do not always need to be told what to do – some just emulate the activities of others.
UK Fundraising’s free e-mail newsletter has carried adverts for the past two years, and this has inspired the National Literacy Trust to test paid-for advertising in their e-mail newsletter, NLT News. Indeed, for their first paid advert they have even stuck to the same layout as the adverts in UK Fundraising News.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.