Fundraising news, ideas and inspiration for professional charity fundraisers

Internet donations advice from Dr Smooth?

Internet donations advice from Dr Smooth?

UK Fundraising together with several contacts have received multiple e-mail messages from a Dr Ian Smooth of the Charity Foundation, Scottsdale, Arizona, U.S.A.

Dr Smooth offers to share the secrets of his success in increasing the number of donations his organisation receives after introducing an online credit card donation facility.

Unfortunately Dr Smooth hasn’t responded to any of our replies so we can’t comment on his services. He e-mailed us both from the “Charity Foundation, Scottsdale, Arizona” and the “MacAurther Foundation” in the same town. He uses a Thailand-based e-mail service.

These messages serve to underline several basic elements of successful use of e-mail. Do not send multiple unsolicited e-mail messages; use an e-mail address that coincides with the organisation you claim to work for; and stick to one name for your organisation, however many acronyms or other variants it might have. And last but not least, do respond to any enquiries you receive, particularly if you solicit them!

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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