Charity branding for discussion at Convention
Howard Lake | 6 July 2002 | News
Charity branding will be the subject of at least one seminar at this month’s Institute of Fundraising Annual Convention.
Helen Stride, a research associate at Henley Management College, will address how and when charities should promote their brand, and how to modify effectively corporate models of branding.
Read Brand new issues for charities by Patrick McCurry at SocietyGuardian.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.