Observer magazine on the super-rich
Howard Lake | 8 June 2002 | News
The number of millionaires is growing by 17% a year, but as a group they are still donating less than much poorer people.
There are now 73,000 millionaires in Briton and the number, according to Datamonitor, is growing at an average of 17 per cent a year. Yet the wealthiest people still give less than the rest of us as a proportion of income after tax.
William Shaw looks at what motivates some millionaires to give in today’s Observer magazine. He interviews Internet millionaire Peter Dawe, Computacenter founder Peter Ogden, property developer Peter de Savary, supermarket curry king Gulam Noon, and IT entrepreneur Steve Shirley.
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Can you persuade a multimillionaire to donate to your charity? Apparently you can. ‘”Sit next to them at dinner!”
advises Lady Hilary Browne-Wilkinson, director of the Institute for Philanthropy at University College London.
Read Giving it large by William Shaw in The Observer magazine.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.