RNLI's first online marketing campaign
Howard Lake | 28 January 2002 | News
The Royal National Lifeboat Institution (RNLI) is to launch its first online marketing campaign this month, working with agency Other Response to expand its supporter base.
The Royal National Lifeboat Institution (RNLI) is to launch its first online marketing campaign this month, working with agency Other Response to expand its supporter base. The campaign will roll out during the year.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.