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Survey of who reads direct mail

Survey of who reads direct mail

A survey finds that 16-24 year olds are the least likely to read direct mail.

A survey by Taylor Nelson Sofres of people’s reaction to direct mail reports that 16-24 year olds are least likely to read direct mail. Those aged 55-64 are the most likely age group to read it.

The survey reports that 33% claim never to read direct mail they receive, with 45% saying they read it only occasionally. Only 12% of recipients always read what they receive.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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