Companies like e-mail but consumers prefer mail, survey finds
Howard Lake | 28 August 2001 | News
E-mail is more popular with companies than with consumers, according to a survey from Royal Mail and the Henley Centre.
Consumers still prefer paper mail to e-mail, according to research from the Royal Mail and the Henley Centre. The research looked at consumers’ preferences in terms of medium. Entitled The Lonely Customer, the rsearch looked at how consumers prefered to voice complaints, for finding out about products, and for finding detailed information.
Businesses on the other hand were much more open to using and receiving e-mail.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.