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Oxfam GB runs first online-only campaign

Howard Lake

Howard Lake | 19 June 2001 | News

Oxfam GB’s confidence in the effectiveness of online activity continues to grow.

Oxfam GB’s confidence in the effectiveness of online activity continues to grow. For the first time, they are running an online-only campaign: this will work to stop illegal small arms trade, and will focus on the upcoming UN Conference on the Illicit Trade in Small Arms and Light Weapons in July.

In the past Oxfam has used the Web to complement its print actions, but is capitalising on the speed of communications via the Web for this particular campaign.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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