Why your supporters are wealthier than you expect. Course details.

Whitewater wins Centrepoint direct marketing account

Howard Lake

Howard Lake | 14 June 2001 | News

Youth homelessness charity Centrepoint has appointed specialist agency Whitewater to develop and implement its ongoing direct marketing programme.

Youth homelessness charity Centrepoint has appointed specialist agency Whitewater to develop and implement its ongoing direct marketing programme.

Centrepoint has achieved considerable success with direct-dialogue donor recruitment over the last year. The brief for Whitewater will be to build on this through the development of a long-term direct marketing strategy, including donor recruitment, retention, and development – using traditional and online media.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Visit Whitewater and view UK Fundraising’s directory of direct marketing suppliers to fundraisers.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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