Fundraising Everywhere - Legacy and In Memory Conference, September 2026

Oxfam GB launches first paid-for online ad campaign

Howard Lake | 14 June 2001 | News

Online charity advertising took a significant step forward with the news that Oxfam GB is to run its first paid-for online advertising campaign.

Online charity advertising took a significant step forward with the news that Oxfam GB is to run its first paid-for online advertising campaign. The move from testing to application comes after Oxfam believes it is capable of measuring online adverts’ effectiveness.

Advertisement

[ad] The Great Fundraising Masterclass, Revolutionise. Dublin and London, September 2026

Previous online advertising has been possible through donated space. Paid-for advertising will be taken out with the ValueClick network, which is offering the charity a discount. Oxfam will pay only on click-throughs, not impressions, and will measure how many click-throughs convert into donations.

Read Monitoring advances lead to first paid-for Oxfam campaign by Chris Dillabough at New Media Age.

Loading

Mastodon