Barnardo's withdraws suicide campaign advert

Howard Lake | 14 June 2001 | News

Barnardo’s has withdrawn a powerful newspaper advert about a young adult who hanged himself as a result of childhood abuse.

Barnardo’s has withdrawn a powerful newspaper advert about a young adult who hanged himself as a result of childhood abuse. Following representations from mental health charity Papyrus, Barnardo’s withdrew the advert, but said it reserved the right to use it in the future.

Read Charity pulls suicide ad by David Batty at SocietyGuardian. Liza Ramayka explores the issues in choosing the right tone for a successful charity advertisement in Charities struggle to find right balance with ad campaigns at SocietyGuardian.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.