Concern's second DRTV campaign

Howard Lake | 29 May 2001 | News

Following the success of its current DRTV-led ‘Emergency Specialists’ donor recruitment campaign, Irish overseas aid charity Concern is to launch a new campaign entitled ‘Nurses Voice’ across the UK and Ireland

Following the success of its current DRTV-led ‘Emergency Specialists’ donor recruitment campaign, Irish overseas aid charity Concern is to launch a new campaign entitled ‘Nurses Voice’ across the UK and Ireland.

Using DRTV, mail and press, all of the executions in the new campaign ask donors to commit to a monthly donation of £5 . The campaign has been developed and implemented by Whitewater, who were also responsible for the successful ‘Emergency Specialists’ campaign. It will air on terrestrial, satellite, and cable channels including: Channel 4, RTE1, Sky, and ITN News.

“At a time when several charities are apparently having problems making DRTV recruitment work, we seem to be bucking the trend”, explains Tobin Aldrich, Concern’s Appeals Director. “Our current DRTV campaign has now been running for seven months and has exceeded the targets set for it both in terms of levels of response and the value of gifts received.”

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.