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GB Olympic athletes help raise £321k through experience days offer

GB Olympic athletes help raise £321k through experience days offer

GB Olympic athletes have helped to raise £321,000 for good causes since 2012 through the Olympic athlete project Legacy 300.

Legacy 300 delivers VIP exclusive participation sports events for individuals and teams and has been delivered by GB athletes since London 2012. So far, it has enabled 242 good causes to net £321,655 through the auctioning off of places on experience days with GB medallists and Olympians across many sports.

Events on offer include white water rafting on an Olympic course with Olympic champion Tim Baillie, and a velodrome cycling experience with a GB gold medallist at Lee Valley VeloPark. Once an event has been chosen, the charity informs Legacy 300 of its intention to auction a place. There is no initial outlay with the charity only buying the places once they have sold them at auction. Post auction, the charity gives Legacy 300 the winner’s contact details so that it can deliver the experience. All funds received at auction above Legacy 300’s reserve price then goes to the good cause.

Tim Baillie, who won gold in the C2 canoe slalom with his partner Etienne Scott at the London 2012 Olympics, said:

“It’s a win-win situation. We’re often asked to do charity events but our time is very limited and compared to the number of requests we receive, it’s hard to do many. But Legacy 300 works and there are numerous charities making money from the event, so it’s a good fit.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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