Internet use eats into other media use
Howard Lake | 16 May 2001 | News
Research for Tesco.com and iVillage UK has found that Internet usage is eating into people’s use of other media.
Research for Tesco.com and iVillage UK has found that Internet usage is eating into people’s use of other media. The survey of 4,000 people by Dunnhumby found that 30% of Internet users said they now watched less TV as a result of their time spent on the Internet. Busy people with the least free time were the most likely to substitute the Internet for other media.
Find out more from Dunnhumby.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.