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Scale of US giving online

Scale of US giving online

James E. Austin, chair of the Initiative on Social Enterprise and the McLean Professor of Business Administration at the Harvard Business School, offers some statistics on online giving in the USA in the Chronicle of Philanthropy. “In 1999,” he writes, “according to estimates by the Initiative on Social Enterprise, about 4 percent of donors contributed

online, giving about $10-million. In 2000, online donors gave an estimated $250-million. The Initiative on Social Enterprise projects that by 2010 one-third of money donated will be given online.”

The full article, The E-Philanthropy Revolution Is Here to Stay, is published in the 8 March issue of the Chronicle of Philanthropy, but is available only to paying subcribers.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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