BT makes profit out of Comic Relief
Howard Lake | 19 March 2001 | News
British Telecom has admitted that it has done rather well out of Comic Relief’s use of premium rate telephone numbers for fundraising. Celebrity Big Brother alone made around £720,000, of which £280,000 (pre-VAT) will be kept by BT.
However, BT made clear that it is prevented from donating its services to any organisation, even a charity, under the terms of the company’s licence with telephone regulator Oftel.
Read BT says it has to cash in on Comic Relief by Jamie Wilson at SocietyGuardian, and the Guardian’s leader on the subject, Red faces over red noses.
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.