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Comic Relief banner ad tops the list

Comic Relief banner ad tops the list

Comic Relief has hit the number one spot in a list of banner adverts in order of estimated spend. Forrester Research’s Internet AdWatch Weekly Alert calculated that Comic Relief’s Red Nose Day banner ads secured more space than those of Handbag.com, Vauxhall, BT, Sony, and Thomas Cook.

Comic Relief has hit the number one spot in a list of banner adverts in order of estimated spend. Forrester Research’s Internet AdWatch Weekly Alert calculated that Comic Relief’s Red Nose Day banner ads secured more space than those of Handbag.com, Vauxhall, BT, Sony, and Thomas Cook. Of course, Comic Relief has not had to pay for its banner ads whereas the other companies would have done so. Nevertheless, this top ranking demonstrates the value of advertising space that some charities can secure for free.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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