Blackbaud offers new donor analysis service
Howard Lake | 3 March 2001 | News
Fundraising database company Blackbaud has announced the formation of a new business unit focused on helping non-profits identify their best potential donors.
Fundraising database company Blackbaud has announced the formation of a new business unit focused on helping non-profits identify their best potential donors. Blackbaud Analytics will use techniques acquired from Core Data Services of Denver, Colorado, as a platform for building a suite of data enhancement and custom modeling services.
After enriching data from the client’s fund-raising database, Blackbaud Analytics’ staff builds custom statistical models that help the non-profit identify its best potential givers and maximise donations from these individuals. Blackbaud Analytics will also provide consulting services to help fundraisers make the most of this targeted information.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.