DEC online appeal is campaign of the week at New Media Age
Howard Lake | 1 March 2001 | News
The Disasters Emergency Committee’s online banner ad appeal is “my campaign of the week”, says Dominic Mansour in his “Ad Watch” feature in this week’s New Media Age.
The Disasters Emergency Committee’s online banner ad appeal is “my campaign of the week”, says Dominic Mansour in his “Ad Watch” feature in this week’s New Media Age. Agency Tangozebra produced creative that “is really simple: but then so is the message: please donate.” The ads appeared on a range of key sites, including 24/7 Media, 365 Corporation, 192.com, Beeb.com, Freeserve, FT.com, GranadaMedia, The Telegraph, and Yahoo! UK and Ireland.
The appeal launched on 2 March and will run for 14 days. “For the first time ever the DEC are also taking this campaign online,” said the organisation. They also asked participating sites if they “could provide a standard post campaign impressions/clicks report.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.