Word of mouth attracts most to Web sites

Howard Lake | 28 February 2001 | News

If you haven’t yet paid for a poster campaign on the sides of London buses advertising your charity’s Web address, don’t worry. It is word of mouth that influences most people to visit a Web site, according to research by Rare Medium

If you haven’t yet paid for a poster campaign on the sides of London buses advertising your charity’s Web address, don’t worry. It is word of mouth that influences most people to visit a Web site, according to research by Rare Medium.

Their survey of UK customers using online shopping sites found that only 7% had visited a site because of its offline presence. In contrast almost 30% had asked other people for recommendations on the best sites to visit.

Find out more from Rare Medium.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.