Andrex runs online campaign to benefit NCDL
Howard Lake | 23 February 2001 | News
Toilet tissue company Andrex has launched an online campaign which will benefit the National Canine Defence League.
Toilet tissue company Andrex has launched an online campaign which will benefit the National Canine Defence League.
Andrew’s latest online advertising campaign, the Andrew Puppy Pal Pouch,encourages purchasers to collect tokens on promotional toilet roll packs and redeem them for a Puppy Pal Pouch. For each Pouch claimed, Andrex will donate 10p to the National Canine Defence League.
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The campaign is featured as “campaign of the week” in this week’s Revolution magazine.
Andrex sent e-mail messages to dog lovers and those who had participated in their previous Bean Puppy promotion. The messages directed them to the site. A TV campaign and direct mail also promoted the campaign.
Andrex say that over 8,000 unique visitors are visiting the site each month. The promotion has helped to raise £37,761 so far for NCDL.
Internet fundraising, corporate, affinity
Source: Revolution, 21 February 2001, p.38
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.