DEC Indian earthquake banner ad tops new ad campaigns

Howard Lake | 22 February 2001 | News

The banner ad for the Indian earthquake appeal by the Disasters Emergency Committee is ranked number one in the new online advert campaigns in order of estimated spend.

The banner ad for the Indian earthquake appeal by the Disasters Emergency Committee is ranked number one in the new online advert campaigns in order of estimated spend.

The Disasters Emergency Committee have succeeded in ensuring their banner advert for the Indian earthquake appeal has been distributed and adopted widely. This advert tops the chart for new online ad campaigns in order of estimated spend.

Given that most, if not all, of the advertising will have

been donated, this means that the DEC will have secured more advertising than had been purchased by Orange, Henderson Investors, Chase Fleming Asset Management, France Telecom and a range of other major companies.

The list is produced by Forrester Research’s Internet Adwatch

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.