AMA wins contract for Global Gift Plan
Howard Lake | 9 November 2005 | News
Trocaire, the official overseas Development Agency of the Catholic Church in Ireland, has appointed AMA Charity Services Ltd to handle inbound calls for their Global Gift Plan campaign in Northern Ireland.
Trocaire is dedicated to raising public awareness of international poverty and injustice and one of its primary aims is to offer support to development programmes in some of the world’s poorest countries.
The Global Gift Plan campaign will involve a brochure mail out to 30,000 existing supporters, who can choose from a range of practical and unusual gifts. These are priced from £10 to £140. Some interesting gifts include mosquito nets for Malaria affected areas, and a worm kit to produce fertiliser and ensure more plentiful harvests.
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The campaign began on the 8th November and AMA Charity Services will offer a 24 hours a day, 7 days a week service. Advertising will run through TV (UTV and Channel 4), press, (The Irish News) Direct Mail and radio (local stations Cool FM and Downtown). Supporters can telephone 0800 912 1200 to purchase a gift.
Damian Hanna, Charity Sales Manager at AMA Charity Services says, The work of Trocaire is very well respected and receives great recognition. The widespread advertising campaign, as well as word of mouth throughout Catholic Churches across Northern Ireland, will ensure our operators are kept very busy.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.