Charity 'brochureware' spotted by Revolution
Howard Lake | 22 February 2001 | News
Revolution magazine, which covers “business and marketing in the digital economy”, reviews the British Pregnancy Advice Service’s Web site this week. Although the magazine comments that “the site is easy to navigate” it adds that “phrases such as “the information in this leaflet” suggest that a lot of text has just been lifted from brochures.”
Revolution magazine, which covers “business and marketing in the digital economy”, reviews the British Pregnancy Advice Service’s Web site this week. Although the magazine comments that “the site is easy to navigate” it adds that “phrases such as “the information in this leaflet” suggest that a lot of text has just been lifted from brochures.”
‘Brochureware’ is the disparaging jargon for such an approach to Web sites. Transferring printed material to a Web site is a standard procedure, but such material does need to be edited for the Web. A small amount of pre-launch testing by selected users usually picks up this kind of error.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.