BBC promotes giving online to Comic Relief
Howard Lake | 22 February 2001 | News
At the end of last night’s Comic Relief film on BBC1 about the work it supports it Rwanda, there appeared a short fundraising appeal suggesting viewers donate via credit card using the telephone. Straight afterwards came an addendum to the film suggesting that viewers might also like to donate online at the BBC’s Red Nose Day Web site.
At the end of last night’s Comic Relief film on BBC1 about the work it supports it Rwanda, there appeared a short fundraising appeal suggesting viewers donate via credit card using the telephone. Straight afterwards came an addendum to the film suggesting that viewers might also like to donate online at the BBC’s Red Nose Day Web site.
This is the first example of Comic Relief mentioning online donations on TV before Comic Relief Day. In 1999, online donations were mentioned on TV only on the day of the telethon.
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Visit the BBC’s Red Nose Day.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.