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Text messaging tested as supporter tool by National Blood Service

Howard Lake

Howard Lake | 9 February 2001 | News

The National Blood Service has tested text messaging from mobile ‘phones as a method of communicating with donors.

The text message trial to students at five universities resulted in blood donor levels growing by 32%. The National Blood Service now plans to extend the project nationally by the end of 2001.

Charities looking to test the medium have a maximum of 150 characters in which to get their message across.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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