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Entrepreneurialism in fundraising

Howard Lake | 9 February 2001 | News



What can adapting entrepreneurialism and commercial venture expertise offer to fundraisers and charities? Consultant John Pepin argues that charities “must learn to manage innovation and be commercially entrepreneurial” if they are to succeed. By applying a “Managing Innovation, Being Entrepreneurial framework” Pepin believes charities can successfully generate revenue through commercial ventures.




Read Revenue Generation through Commercial Ventures, an Application of the Managing Innovation, being Entrepreneurial Framework by John Pepin on UK Fundraising



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