Fundraising Everywhere - The Art of Fundraising

Text messaging tested as supporter tool by National Blood Service

Howard Lake | 9 February 2001 | News

The National Blood Service has tested text messaging from mobile ‘phones as a method of communicating with donors.

 


 

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The text message trial to students at five universities resulted in blood donor levels growing by 32%. The National Blood Service now plans to extend the project nationally by the end of 2001.

 


 


 


 

Charities looking to test the medium have a maximum of 150 characters in which to get their message across.

 


 


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