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CACI classifies Internet consumer behaviour

Howard Lake | 1 February 2001 | News

Information solutions company CACI has created eTypes, “the first classification of consumer behaviour on the Internet.” The company has identified 20 types of Internet user and five stages in their online lifecycle which takes them from “virtual virgins” and “chatters and gamers”, through “dot.com dabblers” to “surfing suits” and “wired living.”

Find out more from CACI.

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