Sainsburys team up with British Heart Foundation
Howard Lake | 21 January 2001 | News
Sainsburys have launched a major cause-related marketing initiative with the British Heart Foundation who will become the supermarket’s first charity of the year.
Find out more from Marketing magazine.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.