Great Fundraising Organizations, by Alan Clayton. Book cover.

Usability advice on running a mailing list

Howard Lake

Howard Lake | 4 January 2001 | News

Now that charities are recognising the value of direct e-mail communications, some tips from the respected Internet usability expert Jakob Nielsen are timely. Nielsen has focused primarily on Web usability, but his advice on running online mailing lists is a useful summary of the key issues involved.

Read Mailing list usability at Alertbox.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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