Face to Face and Telephone Fundraising Conference - Fundraising Everywhere

US Red Cross uses e-mail for fundraising

Howard Lake | 8 December 2000 | News

The American Red Cross is testing e-mail as a fundraising tool for the first time. The test phase will last for a year. The first mailing went to 7,500 existing donors at the end of November.

Find out more in First Outbound E-Mail Campaign No Disaster for Red Cross by Dean Tomasula at dmnews.com.

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Face to Face and Telephone Fundraising Conference - Fundraising Everywhere

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