The editor of new media magazine Revolution thinks most charities’ fundraising Web sites are “quite dull.”
Richard Lord, editor of new media magazine Revolution, decries the impact of most charities’ online fundraising activities. In his editorial this week, Lord writes: “the Internet has long been held up as an ideal place for charity fundraising. It ought to give people the sort of information about why their money is needed and how it’s spent which deepens the charity’s relationship with its donors.
“A pity, then, that most charity sites up to now have been quite dull. They’ve tended to be brochures with a donation facility tacked on, and a bit of emotive stuff.”
However, Lord does cite two new sites that “are moving the whole thing on.” One is his magazine’s recent sponsored banner ad challenge to develop an effective banner ad for the charity SPARKS. The second is Amnesty International’s new Stop Torture site.
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