Fundraising idea to get trolleyed
Howard Lake | 1 December 2000 | News
Supermarket offers charity income to get their trolleys back.
The Asda supermarket in Southampton is so fed up with having its trolleys lost or stolen that is has asked a local charity to help them. Over four years the supermarket has lost 761 trolleys. It has now offered breast cancer charity Tickled Pink £1 for every trolley returned.
In effect the supermarket has declared a trolley amnesty. In the first day ten trolleys were returned. Could this idea be replicated around the country?
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.