Making sure a charity Web site works
Howard Lake | 27 November 2000 | News
You might employ the best Web design agency and have a good understanding yourself of how your charity can use the Web, but nothing beats putting a Web site to the test. Youth homeless charity Centrepoint took the plunge this week by inviting other charities and supporters to test out its new Web site before it is launched next month.
You might employ the best Web design agency and have a good understanding yourself of how your charity can use the Web, but nothing beats putting a Web site to the test. Youth homeless charity Centrepoint took the plunge this week by inviting other charities and supporters to test out its new Web site before it is launched next month.
The volunteer testers, which included UK Fundraising’s Howard Lake, first discussed the principles of good Web site design, and then their expectations of a Web site from Centrepoint. Then they all explored the site themselves, providing instant feedback on navigation, content, brand proposition and effectiveness.
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Each volunteer tested the site in a number of ways, looking for specific information, and judging the quality of the information provided from the point of view of different types of user.
It might not be fun having your new site dissected, but Centrepoint found the lessons extremely useful. Visit Centrepoint or contact Simon Harrop, Marketing Officer.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.