The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

How do people find your Web site?

Howard Lake | 22 November 2000 | News

How do visitors find your charity’s Web site? First, you should be asking them, but there are always the general research stats to fall back on. Forrester Research for example reports that the following methods are used, in descending order of popularity: search engines, links from another site, viral marketing, television, guessing the address, online advertising, radio and direct mail.

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Great Fundraising Organizations, by Alan Clayton. Buy now.

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