How do people find your Web site?
Howard Lake | 22 November 2000 | News
How do visitors find your charity’s Web site? First, you should be asking them, but there are always the general research stats to fall back on. Forrester Research for example reports that the following methods are used, in descending order of popularity: search engines, links from another site, viral marketing, television, guessing the address, online advertising, radio and direct mail.
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.