Cause related marketing has an impact
Howard Lake | 15 November 2000 | News
Cause related marketing is having a significant impact on consumer habits, according to Profitable Partnerships, new research from Business in the Community.
Read Cause and effect by Andy Farquarson in The Guardian Society.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.