Great Fundraising Organizations, by Alan Clayton. Book cover.

Harvard to fundraise via e-mail

Howard Lake

Howard Lake | 2 October 2000 | News

Harvard University is planning to launch a fundraising campaign using e-mail starting in January. A test e-mail campaign this Spring to 4,000 alumni produced $38,000 from 200 respondents. One gift was for $10,000. The university has 90,000 e-mail addresses of alumni.

In the year to June 2000 it estimated it had raised $100,000 online, still a small percentage of the $485 million it raised in total.

Read Harvard Turns To The Web: University tests email for fundraising by Todd Cohen at The NonProfit Times.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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