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Fundraising answers on a postcard from Keekaboo?

Fundraising answers on a postcard from Keekaboo?

Sending e-cards to raise funds for charity is not new, so Keekaboo have come up with a different approach. They let Web users send real paper-based postcards at no cost.

Sending e-cards to raise funds for charity is not new, so Keekaboo have come up with a different approach. They let Web users send real paper-based postcards at no cost. The cost of the card and the stamp is paid for by commercial sponsors, whose Web site is promoted on the card. 365 Corporation has reportedly received a 9% response rate from their card.

Keekaboo is working with Jubilee 2000 and Amnesty International UK to enable their supporters to send postcards as part of their campaigns.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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