Great Fundraising Organizations, by Alan Clayton. Book cover.

Fundraising answers on a postcard from Keekaboo?

Howard Lake

Howard Lake | 22 September 2000 | News

Sending e-cards to raise funds for charity is not new, so Keekaboo have come up with a different approach. They let Web users send real paper-based postcards at no cost.

Sending e-cards to raise funds for charity is not new, so Keekaboo have come up with a different approach. They let Web users send real paper-based postcards at no cost. The cost of the card and the stamp is paid for by commercial sponsors, whose Web site is promoted on the card. 365 Corporation has reportedly received a 9% response rate from their card.

Keekaboo is working with Jubilee 2000 and Amnesty International UK to enable their supporters to send postcards as part of their campaigns.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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