UNICEF USA has tested rich media online in the form of 28,000 rich media e-mails. The messages, promoting the release of its recent Progress of National 2000 annual report, were sent to people who had opted in to receive more information from UNICEF via its Web site. Forty one per cent of those who open the e-mails clicked thruogh to visit the UNICEF site, and 8% forwarded it to at least one other e-mail account.
Read UNICEF uses rich media to raise awareness by Shaun McCormack at DM News.
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