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UNICEF using rich media online

UNICEF using rich media online

UNICEF USA has tested rich media online in the form of 28,000 rich media e-mails. The messages, promoting the release of its recent Progress of National 2000 annual report, were sent to people who had opted in to receive more information from UNICEF via its Web site. Forty one per cent of those who open the e-mails clicked thruogh to visit the UNICEF site, and 8% forwarded it to at least one other e-mail account.

Read UNICEF uses rich media to raise awareness by Shaun McCormack at DM News.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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