RNIB surveys site visitors
Howard Lake | 4 July 2000 | News
RNIB is running an online questionnaire to find out more about its Web site visitors. Participants are subsequently sent a more detailed paper-based questionnaire: respondents can win a holiday. This incentivised promotion is featured prominently on the main page of the RNIB site.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.